In the J – I.T. Outsource Web Development and Digital Identity Division, it’s all about getting websites launched so our clients can get found and accomplish their goals.
Yes, we want to build beautifully-designed sites that are brand-appropriate, but that doesn’t matter if the site doesn’t accomplish what you and your prospects and customers need it to do.
Here’s the strategic thinking we used in developing some of our latest client websites.
Boost Your Credibility
Wheel Creations PVD is a wheel plating specialist, providing after-market chrome wheels for luxury auto brands and semi-trucks. They’re well-known and respected in the industry but their old site – while functional – looked extremely dated. It wasn’t mobile-friendly, either.
Visitors form an opinion about your site and your company in a fraction of a second. A modern, responsive site builds credibility with a potential client. The old site didn’t make them look as credible as they really are. Our goal was to make their site look as fresh, bright, and (tastefully) shiny as a chrome wheel and have it work on mobile devices.
Display All Your Offerings
Don’t you hate it when a regular client buys something you provide somewhere else because they didn’t know you offered it? So does ValPrint. They create and sell a huge range number of marketing products including printed items, trade show and display graphics, banners, signs, vehicle wraps and promotional products.
The challenge was to show their potential and current clients the complete range of what they do while not overwhelming a visitor with so many choices, haphazardly presented, that they look elsewhere or give up on their idea.
If you have a lot of information to share, organize it into categories that make sense to the customer. Make the menu hierarchy as flat as possible, but not so flat that there’s too many choices in each submenu. In other words, make the visitors final destination as close as you can to the top, but don’t stress over the old “Three-click rule.” It’s been debunked with usability tests; users will click as many times as they need to be successful as long as the keep finding useful information along the way.
If you have a lot of information to share, organize it into categories that make sense to the customer. Make the menu hierarchy as flat as possible, but not so flat that there’s too many choices in each submenu.
Do Real World Stuff
How often do you go inside the bank? It’s probably a memorable (an irritating) occasion when you do because we expect to be able to do nearly everything on our computers and – more and more often – on our mobile devices. People want to do “real world” stuff online, directly on your website so they can skip the “boring stuff” and get right to making a decision or using your product.
Resource Lenders wanted their clients to be able to do as much research as they liked, on their own. We first redesigned their site to make it beautiful and then created custom web application calculators.
If you need a new Digital Identity or a website that does more for you and your clients,
call our team at J – Digital Identity, 559-322-0999.