The Evolution from Web Development
to Web Design to Digital Identity
Do you remember the early days of web design 1.0, when companies would scan their brochure and put it on a website as one giant, slow-loading .jpg image?
If they were more sophisticated, they had a few pages of pictures and information with basic SEO that was mainly keyword stuffing of their description and keyword meta tags.
It was a novelty to be on the internet. Having a website made a company look technologically advanced because it was all about code, and programming. The learning curve was high and the barriers were unfamiliar languages and technologies.
You were cool if you had a website. It was almost enough to just be there when others weren’t.
Then, it became more user friendly. Instead of text and links, images and design and color-schemes seemed to rule.
Geocities, and then WordPress made it possible for everyone to get online. Do-it-yourself website options brought websites to anyone whether they were a programmer or not.
All you needed was the ability to drag and drop to get your business online.
Now, everyone is on the internet.
Then things changed yet again. Sure, the DIY website option works if you’ve got a little hobby or fun site or blog.
But for real businesses, with plans for continued growth or who have serious competition, your digital presence must once again shift gears in order to keep you competitive.
You’ve probably had a site, or even several sites, over the years. Some of them probably looked great … for a while.
The one you have now probably looks… okay. But maybe your results just aren’t where they ought to be. Or, you used to get a lot more traffic but now that has really slowed down. Or it just isn’t going anywhere.
Design is not enough.
Too many web “design” companies have grown out of the democratization of the internet and have forgotten their code and programming roots. Or were started by designers who don’t have the deep development skills that it takes to build a fully-optimized, up-to-date, and secure website.
When you see sites that are broken, slow to load, or have been hacked, that’s when you know a site was built by a company that’s missing the programming site or it’s been left to fend for itself.
Either way, your website is in trouble.
Don’t make the mistake of thinking that design is only the frosting on the cake, and that your site would do just fine as long as the foundation is there.
A hard-core, experienced designer is going to be involved in the site development process from the beginning because they’ll contribute extremely important ideas about the flow of the site and how to present the information in a way that is compelling, interesting, and engaging to your visitors.
Does Your Web Design Firm Have All Three?
A web programmer with server security, programming, and app development experience
A graphic designer with great aesthetics and marketing sensibilities.
A digital marketer with writing expertise and extensive SEO knowledge.
If your site doesn’t have a secure, optimized foundation, if it looks out-of-date, and if it’s not getting you and your company found, it’s time for a new website.
Each new client is an opportunity to add value to their company and to the internet.